what success looks like

aligning with the ceo agenda

Metrics don't have to be complicated. In fact, the greater the alignment with the CEO agenda, the simpler they are. But, having said that, research shows that for many companies even the basics are a challenge.

According to a study by the CMO Council, fewer than 20%, or 1 in 5 companies, have a satisfactory scorecard to measure marketing performance. The study also showed that the CMO relationship with the CEO improved dramatically when a performance measurement system was in place.

Via MarketViz Pulse, our management portal, our clients use a simple, but highly effective, performance framework for managing their pipelines across the marketing and sales functions.

get your pipeline in shape

On the cost side of the equation, the outcome your CEO wants is to minimize the total cost of sale. Achieving this key performance indicator (KPI) requires Marketing & Sales to work together to lower the "total cost footprint" by reducing expenses, assets, and lead-times.

On the revenue side of the equation, the outcome your CEO wants is to maximize the revenue (and profitability) over the duration of the customer lifecycle. Marketing, Product Management, Sales, and Services need to work together to improve this KPI.